A not-for-profit members club located in the heart of Soho. The House has been run as a charity since 1862, helping those who been affected by homelessness.

 
House of St Barnabas - A not-for-profit members club located in the heart of Soho. The House has been run as a charity since 1862, helping those who been affected by homelessness.

The challenge

HoSB recently debuted a refreshed brand, executed by London-based agency The Corner. In collaboration with Monochroma the focus was on integrating these visual cues seamlessly into a myriad of collateral required for company events and internal usage.

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Photo credits: Anthony Chalmers 2023

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The solution

Engaging posters, newsletter campaigns and editable Canva templates that can be easily brought to life by the HoSB team. Careful consideration was given to the availability of professional printing options, ensuring that in-house printed materials uphold the brand identity.

House of St Barnabas
House of St Barnabas
House of St Barnabas

The impact

The successful rebranding initiative for the House of St Barnabas’ members club in London has left a lasting impact on both its physical space and educational endeavours. The newly designed signage, posters, menus, and other materials have seamlessly integrated into the club’s environment, filling the space with a fresh and dynamic visual identity. The positive reception of the rebrand reflects not only an aesthetic enhancement but also a meaningful connection with the club’s community.

House of St Barnabas

Immerse your brand in a visual language that resonates with an existing community.

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